To redesign packaging for 1ltr Blended oil with the following features and attributes:

• Product Positioning: For the premium segment, should depict overall health & Metabolism (overall weight management, diabetic control, heart health), low fat, and healthy oil.

• Structural requirements:

  • It should provide at least 9-month shelf life

  • Should look differentiated on the shelf

  • Should have some value add features (ergonomics) in terms of ease of use, avoid spillage or pouring, etc.

  • Oil sensitive to light & moisture & oxygen, 29/21 CTC neck

  • Should fit into shelf across different retail outlets

• Target Consumer: 28-38 years old married women, should be health conscious & is looking for healthy alternatives, key decision-maker and most likely the purchaser of health oil, should be a user of blended health oils such as Oleev Active, Saffola Gold, Canola oil.

• Branding: should have larger branding space, should have a sticker or shrink sleeve label, should depict healthy and low fat oil.