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Butter gram 01 - Copy.jpg
Role: Lead
Agency: Axiom
Award: Gold Award
Brief:

To design butter packaging for health-conscious millennials. The packaging should also resolve current application usage and restoring of butter while at the same time conveying a strong message on health.

BRAND & IDENTITY

Buttergram is a hypothetical brand that produces low-fat butter. The name is derived from the inspiration of designing the package like measuring weights. The idea behind the logo was to give a soft and smooth touch to the brand,  so that the heavy and bulky structure of packaging does not take away the soft attributes of butter. 

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Open the box

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Open the fans of the base

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Unwrap the butter paper

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Slice butter from the edges while holding the other half fans of the base

SIZE ADAPTATION

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RETAIL SHELF SCENARIO

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Typically all the butter packaging comes in rectangular form and it some difficult to distinguish the brand. Hence, stacking it in a unique way to attract customers and make it distinguishable amongst the others. 

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