Role: Lead
Agency: Axiom
Award: Gold Award
Brief:
To design butter packaging for health-conscious millennials. The packaging should also resolve current application usage and restoring of butter while at the same time conveying a strong message on health.
BRAND & IDENTITY
Buttergram is a hypothetical brand that produces low-fat butter. The name is derived from the inspiration of designing the package like measuring weights. The idea behind the logo was to give a soft and smooth touch to the brand, so that the heavy and bulky structure of packaging does not take away the soft attributes of butter.
Open the box
Open the fans of the base
Unwrap the butter paper
Slice butter from the edges while holding the other half fans of the base
SIZE ADAPTATION
RETAIL SHELF SCENARIO
Typically all the butter packaging comes in rectangular form and it some difficult to distinguish the brand. Hence, stacking it in a unique way to attract customers and make it distinguishable amongst the others.
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