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Client: Frshly
Project: Bagasse Meal tray
Role: Lead

Brief:

To redesign an innovative, unique, and eco-friendly packaging for veg and non-veg meal which has items like dal, sabzi, rice, neer dosa, etc

The packaging should meet the requirements with respect to the following:

  • Target Consumers: The key customer segment will be the young (22-35 years), office-going crowd, people who travel via flights/trains/metros

  • Operational & Functional:

    • Should keep the shelf life of food for 6-7 hours

    • Items in the package should not mix or spill

    • Packaging material should be biodegradable

    • Should be sealed

  • Filling Line: ​

    • Should have space for barcodes

    • Should fit Frshly machine 

    • Should be easy to handle at restaurant's end

FRSHLY'S VENDING MACHINE

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Filling line process

  1. The meal tray is packed in different restaurants with barcodes

  2. It reaches Frshly's vending machine where they are inserted in slots 

  3. The user has to place the order on an electronic kiosk

  4. The machine scans the barcode and takes out the selected meal tray 

  5. The machine then microwaves the meal tray and dispenses it out.

MOODBOARD

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OVERVIEW

  • The main attraction is the diagonal partition which breaks the monotony and makes it look unique and dynamic. The form is clean and geometric

  • The diagonal partition helps in strengthening structural strength

  • As the user needs to peel the sealing film diagonally, the partition will help to peel it along the diagonal length and have fewer touch points to peel it easily

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Top view

Side view

PARTS & DETAILS

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PROTOTYPE

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PLA/PP laminate

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View More Work

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