Client: Immaculate Bites
Role: Lead
Agency: Bizongo
Brief:
Immaculate Bites is a healthy snack manufacturing company.
To design packaging for two cookies. The package should help convey the story of the brand and look premium a should stand out among competitors.
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The package should bring out the story of ‘Open Secret’ to consumers.
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Cookies will be packed in laminated pouches
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The inner package should protect the fragile cookie
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The target cost of packaging should be economical
The concept is to open the package like a book. It holds two cookies in a slot that protects it from an external force.
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The package unveils the secret behind the ingredients went into the cookies.
UNBOXING
The package holds two cookies in flexible pouches. The structure of the inner package protects the fragile cookies by providing cushion and zero contact between two cookies.
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Unboxing experience
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Protection of cookies
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Sealing
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Extra branding space
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Restoring
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Easy to dispose
GIFT PACKAGING
The gift box was specially developed for festivals and occasions. The clamshell structure of packaging is inspired by seashell to depict the secrets of cookies in the box like a pearl. The premium appeal of the gift box was highlighted by a golden strip running along the edges of the box. The gift box design is an extension of secondary packaging as it follows a similar story and unboxing experience. The gift packaging was curated to contain assorted flavors of cookies packed in their book-like secondary packaging placed as inserts in the box. These inserts created a functional partition which helped elevate the neat and premium experience of the gift box. It was also a strategic decision to incorporate inserts of secondary packaging as a part of the gift box to enable the brand to keep lean inventory.
SHELF READY PACKAGING
The display pack was designed to create an enticing and memorable experience for first-time consumers. As this display box was designed to launch the cookies, it was important to make the brand stand out on the shelf and differentiate it from the other products. The outer structure was designed like a lunchbox which was a key factor to connect with our target audience(mothers). The lunchbox structure also helped to emphasize the motto of the company ‘Perfect Lunch Snack’. The design was built to highlight the product on the shelf by creating two steps in the structure. The steps provided in the shelf ready pack design give better visibility to the product in the aisle or at the checkout counter.
Note: Artwork development is developed by third party.
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