Some packaging sticks to your life for a longer period
Certainly, we come across different kinds of packaging every day. Some are visually appealing, some have unique material and finish while some are purely on functional requirements. Rarely, we would come across packaging which touches us with its simplicity & solid functionality. The best part of such value additions is that the core functionality can be adapted to multiple packaging as a cost-effective solution.
Value addition in packaging is, going the extra mile and fine-tuning functionality, making it economically viable, eco-friendly, ensuring safety & making it convenient.
Often you might have heard from clients -
" The packaging should have great unboxing experience"
Personally, for me, the unboxing experience is an integrated part of value addition which should also serve an important functional aspect.
Some factors that add value to packaging:
Packaging examples
Below are a few examples of value-added packaging that I've come across recently and have inspired me...
1. One way degassing valve
Yes, Araku is in India now :D!
This was the first time I saw the packaging and could not ignore the protrusion with a slit in the center.
My first instinct was to sniff from it and as I did, I got a strong smell of roasted coffee. I was amazed by the fact that even before opening packaging I could actually smell the coffee. Which later I came to know that was not the purpose of the valve.
Single-way air valves allow packing coffee immediately after roasting without any off-gassing worries.
One-way degassing valve vents CO2 to maintain the freshness of coffee and tea.
Key take aways - Simple integration of a valve in a flexible pouch and engaging sensory organs are the value additions. It is a cost-effective solution that ensures product freshness and safety.
2. Hinged lid with self tuck lock
The packaging looks so simple but has the coolest & unique features. It is a reusable packaging so the shelf life of packaging needs to withstand the stress of multiple time opening & closing. The hinged lid is strong and very convenient while using.
The packaging also ensures the operational seal(daily use) as it needs to keep the freshness of the product intact for a longer time. The flexible pouch inside also helps in sealing and tamper-proofing the packaging while dispatching from the factory.
The lock is a flap that goes inside and tucks in and creates a nice crisp sound ensuring that the packaging is closed. It is a very good example of utilizing the material property to its full strength with engineering.
Key take aways - Fine-tuning of functional aspects. Convenience is the biggest value addition in this packaging. Using material properties to their core strength. Cost-effective solutions and can be adapted in multiple packaging.
3. Tear band
I have been in awe of this feature. I have seen this in many other packagings. Tear band helps tamper-proof the package, gives you a unique opening experience, engages sensory organs with the tearing sound(ohh!!) and keeps the structural & functional integrity intact.
Key take aways - Added value is the instant gratification of unique opening experience with sound feedback. Cost-effective & functional solution.
Hence, value addition during design not only increases the longevity of packaging but it also creates a longer impression of a brand in the minds of the consumer. It's simple, when a consumer finds ease and convenience in the packaging they tend to look forward to the same experience in the packaging of the other products they purchase.
Thanks for taking out time to read the post.
If you have come across some awesome packaging do share with me at:
-Amita
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